The 7-Step Skincare Routine Americans Swear By in 2025

Introduction: Why Your Routine Matters

Explain how a consistent skincare routine is the foundation for healthy skin, and why 2025 trends focus on skin barrier repair, hydration, and personalization.

Step 1: Gentle Cleanser

Removes impurities without stripping

Recommended ingredients: green tea, ceramides

Shop our best-selling cleansers

Step 2: Toner or Essence

Balances pH and preps the skin

Look for hyaluronic acid or fermented ingredients

Why toners are essential in modern skincare

Step 3: Serum

Target skin concerns (acne, dark spots, wrinkles)

Hot in 2025: niacinamide, peptides, and bakuchiol (retinol alternative)

Our favorite serums for every skin type

Step 4: Moisturizer

Locks in hydration

Cream vs gel moisturizers – which is best for you?

Try our hydration-boosting moisturizers

Step 5: Eye Cream

Reduces puffiness and fine lines

Caffeine and peptides are trending

Eye creams designed for tired, digital-age skin

Step 6: Sunscreen (AM Only)

The most important anti-aging product

Broad-spectrum SPF 30+

Best lightweight sunscreens for all skin tones

Step 7: Overnight Mask or Retinol (PM Only)

2025 trend: sleeping packs and skin barrier masks

Retinol (or gentler alternatives) for age prevention

Our top picks for overnight repair